5 Pragmatic Applications of Mindfulness in Daily Life 

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Why should we aim for mindfulness in our daily routines? 

The best answer I can think of is also the simplest,  a mindful presence creates heightened awareness of what we do in each moment. That applies to everything in our daily lives: The relationships we have, the work we do, the environments that we find ourselves in, and our productivity levels.

Its no big secret that one of the best ways to comprehend a concept is to apply it to our day to day activities. It’s small changes, through practical means, that have the biggest impact. Below are some easy ways to start being more mindful right now:

1. Practice right when you wake up. 

Practicing mindfulness when you first awaken each morning helps set the rhythm of your nervous system for the rest of your day. According to this Harvard Study, this simple practice increases the likelihood of other mindful moments. I  personally use a practice from my Raja Yoga book, by Swami Vivekananda to envision the ocean, so I can meditate in the mornings.

raja yoga

Sometimes meditation or stretching can make me want to jump back into bed, but I resist. I am training my mind to say “breakfast time” after my mindfulness routine. I am working so hard to not check my phone or email, read the paper, turn on the TV, or anything else, until after I have breakfast.  All it takes is around 15 minutes. If I can do it, so can you.

2. Enjoy what you eat

When I eat I practice a 5,000 year old trick from the Vedas. I would like to give you a brief introduction to Ayurveda (you  get to learn a little Sanskrit too) ayur – life or longevity, and veda science or knowledge. So, in a nutshell, Ayurveda is the science of a healthy life. So this is the simple trick – take a moment to enjoy the texture and the taste  of the food you are consuming! The benefit?  You’ll be more satisfied with less food and more likely to notice other subtleties throughout the day.

Not only does being mindful of what we are tasting and ingesting make us more focused heart, mindful, conscious, fruit, berry and grateful, but it aides in digestion. Who wants to get back to work with indigestion? That is what we will focus on. our tummies may not allow us to ignore their grumbles. When we guzzle down our food we tend to be hungry again sooner.

I recommend not to make a habit of eating at our desks. If you can only spare 15 minutes bring yourself a meal that you can prepare and eat in those 15 minutes. Yogurt and/or hummus with fruits and veggies are balanced “quick meals”.

3. Disconnect to Reconnect

At every opportunity we jump on our phones. We get to a meeting 2 minutes early and think “perfect time to check my Instagram”. Or we are at a restaurant waiting for our meal to come, and decide to check our emails. Take those 2 minutes to breathe, or even to enjoy the taste of your beverage – sip by sip.  Let’s face it we have to multitask to keep ourselves competitive. We don’t have to do it constantly in EVERY aspect of our lives.

Sounds simple, work smarter and live happier by withstanding the twin evils of temptation: to be “always on” and to multi-task in our multi-screen, always connected (yet disconnected) world. Practice mindfulness while you wait instead of letting an electronic device take up your mindspace. In our fast-paced lives, waiting is a big source of frustration – whether you’re waiting in line or stuck in traffic. While it may seem like a nuisance, waiting is actually an opportunity for mindfulness,  When you’re waiting,  bring your attention to your breathe, our next pragmatic application.

4. Slow down, stop & smell the roses.  

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I don’t preach what I don’t practice 🙂

Stop, be in the moment, breathe. How often do we forget to do this? Have you ever been somewhere and missed something like a work of art hanging right in front of you? Sucks when you have to travel over the Atlantic to not miss it next time….

Take a moment, and it really does just take a moment, to be aware of your surroundings. If you take a moment to stop and smell the roses, you’ll have more appreciation for all the beauty and abundance that life has to offer.

Another neat trick  –  it take only three deep breaths deep from your belly before and after every conversation, to make you more present during the conversation and clear your mind after. Another bonus of those mindful breathes is it can help you maintain a positive posture.

5. Take a hike! (MY FAVORITE) 

North East Kingdom Burke Mountain Vermont Hike Dandelion Marketing

Mount Pisgah “Willoughby Gap” North East Kingdom, Vt

There are healthy ways to multitask while practicing mindfulness. My favorite way is to hike while listening to an audio book or motivational speech. You get the benefits of exercise, fresh air, the opportunity to be mindful of your beautiful surroundings, and learn something new. I do make sure to take a break and just have silence too so I can be present fully. The Japanese call this Shinrin yoku  which translates to “Forest Bathing”.

Mindful people know that simply going for a walk can be excellent way to calm the mind, increase focus, and gain new perspective to facilitate greater awareness. Ancient Greeks had a term for this too, Solvitur ambulando, which is Latin for “it is solved by walking.”

There is scientific evidence walking through green spaces can actually put the brain into a meditative state, according to a 2013 UK study. The act of walking in a peaceful outdoor landscape was found to trigger “involuntary attention,” meaning that it holds attention while also allowing for reflection.

There are many more ways to be more mindful in our daily lives, but these 5 applications are a terrific start. What are your favorite simple ways to do things throughout the day that make a difference in being more mindful? Please comment below.

“When we get too caught up in the busyness of the world, we lose connection with one another – and ourselves.”

~ Jack Kornfield

 

Peace, Love & Dandelions,

Keri-Anne

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What are Mindful Marketing Solutions?

What is Marketing? 

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)

Or the one I prefer from Business Dictionary 

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s (Product, Price, Place, Promotion) of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer’s place, and
(4) development and implementation of a promotional strategy.

Ok, so now that you know what we refer to by Marketing…

 

What the heck is “Mindful Marketing”? 

The concept is pretty general. Mindful – to be conscious or aware of something. 

So mindful marketing is being conscious and aware of ourselves and surroundings and applying them to the four P’s, specifically in our communications and deliveries.

 

dandelion mindful marketing solutions focus

 

Conscious Communications

At Dandelion Mindful Marketing  we have developed a solutions based system that offers a means of having  conscious communications through the 4 P’s of marketing. This isn’t some new age nonsense: Self empowerment, being conscious, becoming more mindful, living in the moment all make you less distracted. When you are less distracted it makes you  more capable of noticing what’s most important in what you are observing, how other people are feeling and reacting, and what’s most vital to do next. In marketing that is the formula for productivity. There is a lot of pausing, taking time to observe and reflect not just on your own behaviors, but of those around us. Its an Inbound methodology focused  on the consumer perspective.

If we take a stop back and look at the trends in consumerism you notice there is a massive market, in your existing base, who are looking for ethical and eco friendly brands. There is a massive market of individuals that are looking for inspiration to get involved in good causes. We don’t have to only fit consumer demand for a product, but demand for a brand’s image and culture  products that fulfill wishes leading by inspiration.

In this digital age its all about “Influencers” and “connectedness” Does you organization have the desire to be an inspiration and a trusted brand? If not, good luck. If so take a moment to step away and reflect, see you business through the eyes of the consumer.

 

Is your Company Mindful enough to Inspire? 

 

Great Resources about Mindful Marketing & Conscious Communications

I came across Lisa Nirell’s book “The Mindful Marketer” a few years ago.  She has worked for many Fortune 500 companies and knows her stuff. She defines success as always learning, which I so agree with. She articulates not just how to maximize your marketing, but does so by incorporating things that you don’t necessarily think of playing a role in marketing practices, like meditation and spirituality. She works on getting the CMOs and their teams to be more mindful.

Her book set me down the path to find a way to make marketing more meaningful and

dandelion mindful marketing peace in every step

impactful from the consumer perspective. Other books that provided insight that we correlate into Dandelion mindful marketing solutions and conscious communications are: The Art of Communicating by Thich Nhat Hanh, Just Enough Anxiety: The Hidden Driver of Business Success by Robert H. Rosen, and The Mindfulness Revolution by Barry Boyce.

 

“Mindfulness must be engaged. Once there is seeing, there must be

acting. Otherwise, what’s the use of seeing?”

~ Thich Nhat Hanh

Peace, Love & Dandelions,

Keri-Anne

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